1. To capture FUN and share it with the world.
2. To interact with interesting people, cultures, and countries.
3. To promote adventure throughout British Columbia, Canada, and the World.
4. To encourage people to get outdoors and live a healthy active lifestyle.
5. To motivate people through an interactive website, public marketing, photos, and writings.
6. To inspire others to follow their passion and live life to its fullest, and
7. To make companies better, locations more exciting, and encourage the best travel experience possible.